Coffee and the cafes that sell it are ubiquitous in the world's major cities - but how about a jungle of coffee trees on the edge of a central business district? That's what HASSELL is bringing to the...
Coffee and the cafes that sell it are ubiquitous in the world's major cities - but how about a jungle of coffee trees on the edge of a central business district? That's what HASSELL is bringing to the Australian city of Melbourne in partnership with the Melbourne Food and Wine Festival presented by the Bank of Melbourne. The work of young designers at HASSELL, the Urban Coffee Farm and Brew Bar is the centrepiece of this year's Festival which runs from 1 to 17 March. “Approximately 120 coffee trees will transform the 'Red Stairs', a popular public amphitheatre on the banks of Melbourne's River Yarra, into a terraced coffee farm and abstract, modulated jungle,” said Brenton Beggs, Landscape Architect and one of the HASSELL designers on the project. Alongside the trees, a collection of shipping containers, timber pallets and packing crates will demonstrate the journey that coffee beans take from where they are grown to the lips of a big city coffee connoisseur. “The inspiration for the Urban Coffee Farm and Brew Bar comes from a desire to evoke the still somewhat mysterious and exotic geographies associated with the source of coffee. It brings to life the story about coffee, inspiring coffee drinkers to think about its origins, production and transport,” explained Cara Gabriel, an Interior Designer and another member of the team. It’s possible to stumble across a coffee plantation within the clearing of a jungle. In fact, the most flavoursome coffee is grown within twenty degrees of the equator in the shade of mountains and under the protection of the existing vegetation canopy. “The Farm also plays with the idea of the takeaway nature of contemporary urban coffee culture, and the temporary nature of the Melbourne Food and Wine Festival itself,” said Brenton.